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  • 06 Mar 2024

Anant Ambani And Radhika Merchant’s Lavish Pre-Wedding Celebrations In Jamnagar

Anant Ambani and Radhika Merchant’s Pre-wedding Party in Jamnagar is set to be one of the biggest-ever celebrations. Mukesh Ambani, Chairman, and Managing Director of Reliance Industries, along with his wife Nita, Managing Director and Executive Director of Reliance Group.

Hosted more than 1,000 guests at the mega-celebration, and not only were the nation’s top newsmakers in attendance. But celebrities from all walks of life in the entertainment and business worlds were also in attendance at Jamnagar city.

Before the event, news channels showed clips from the airport in Jamnagar as the celebrity entourage arrived. Wardrobe Planner, invitations, and stationery designed by Mumbai-based design. Firm Itchha Talreja Designs were sent out for a lifetime and widely shared on WhatsApp. 

Everyone’s first question was, “Who’s the wedding planner?” But like most Indian billionaires’ weddings, this one featured not one, not two, not even three wedding planners, but multiple.

According to wedding industry sources, more than 10 event management firms. Multiple wedding design agencies, and many production companies and florists (including Interflora) were involved in the massive project.

One of the biggest challenges, according to one of the teams, was preparing all the living areas and venues in an area that hadn’t seen a social event of this magnitude in years.

All the hotels were brand new and unlike other cities like Mumbai, Delhi, and Jaipur where several luxury hotels host the most important weddings. Here everything had to be conceptualized, quality verified, and constructed from the ground up for all the dignitaries visiting.

According to an inside source, several crack teams made up of Ambani family members and friends. Reliance ICL officials, Antilia, and others, were responsible for overseeing the various agencies.

Manish Malhotra served as the Creative Director. But selected representatives of high-end luxury brands were also present to coordinate everything from event planning to styling sets for the hosts and key guests. 

It wasn’t just the hundreds of salon staff such as hairdressers and saree hangers who were present. Some of the best bridal stylists from India such as Ami Patel were said to have been invited to assist international big names with their Indian ensembles.

There were a variety of food brands on the menu, ranging from gourmet gift items and desserts to the best QSRs in the area. Caterers, hotel chefs, and some of the top casual fine dining brands in the country were all involved. The carefully selected menu included welcome gifts and room sets, hospitality lounges, and in-room dining, as well as meals served at various hotels and events.

For those curious, GQ India also asked how much Rihanna would charge for her performance at this private event. According to industry reports, her typical fees are between Rs 12 crore and Rs 66 crore.

Even before the festivities began in Jamnagar, social media users were already living the Ambani life. Videos of Bollywood stars arriving at Mumbai airport to fly to Jamnagar captivated viewers.

For most of urban Indians, the wardrobe planner might be a common sight at destination weddings. So, it was no surprise that it was trending on WhatsApp. It was a glimpse into the colorful and theme-driven world of destination weddings in India.

Netizens from Jamnagar observed how celebrities were greeted. Many laughed at the sight of Bollywood stars such as Aaif Ali Khan and Kareena Kapoor being welcomed in Volvo buses instead of luxury sedans.

Anant Ambani said, “Nita worked with the event teams 24 hours a day, 7 days a week to make Jamnagar a success.” Radhika Merchant and Anant Ambani also talked about Nita’s efforts. Radhika said that when she arrived in Jamnagar, she was in for a shock. Because Nita Aunty had done all the planning, and due to her hard work, she and her husband could have the best time.

The thing about Indian wedding and wedding planning, Radhika said, “Most of the parents are happy to shoulder as much of the responsibility as possible. As long as the parents are planning everything, Indian weddings are going to keep getting bigger and bigger.”

The Wedding Makers

Logistics and Technicals: DNA Entertainment Networks

Overall Event Coordination: Seventy EMG-  Seven Steps

Decor/ Design: Seven Steps, Three Entertainment, Afreen Florist, Amrita Mahal, Dinaz Noria, Floral Stems, Flower Lab India. And Interflora, Magnanimous, Devika Narain, Omung Kumar, The Creative Company, Atrezzo Decor, The Doli Diary, Heena Patel,  Sumant Jayakrishnan

Caterers (Main): Foodlink, Indian Accent, Laduree, Popular, Sage and Saffron. And Gyanjee Caterers, CCI Delhi, Diva by Ritu Dalmia

Catering (Hospitality Lounges): Blue Sea Catering

International Artists: Akon, Rihanna

Live Entertainment: Arijit Singh, B Praak, Harrdy Sandhu, Diljit Dosanjh, Harshdeep Kaur,  Mohit Chauhan, Monali Thakur. And Shreya Ghoshal, Shaan, Javed Ali, Sukhbir, Sukhwinder Singh, Pritam, Neeti Mohan, Shibani Dandekar, Lucky Ali, Udit Narayan, Falguni Pathak, Parthiv Goyal

DJs: DJ Amit, DJ Bhauk, DJ Chetas, DJ Ganesh, DJ AJ

Photography: Dharma Productions, Stories by Joseph Radhik, Epic Stories