Elevate Your Campaigns: The Best PPC Tools To Use In 2024

On the surface, PPC advertising may appear straightforward, but it’s much more complex than that. Whether it’s keyword research, ad copy, bid management, or A/B testing – the list goes on and on. Planning and executing your ad campaign isn’t always easy.

Fortunately, marketers don’t have to go it alone. With the right strategies in place, you can maximize your PPC campaign and return on investment. In this article, we will be looking at the top 10 PPC tools of 2024 and how these tools can help you run your campaigns from beginning to end.

Best PPC Tools In 2024

There are a lot of PPC management tools out there.

Google Ads

Google is a synonym for everything related to search, including PPC advertising. This is why we can’t begin this list without talking about Google Ads, Google’s free PPC management solution.

Ex-Google AdWords, its main purpose is to assist you in launching campaigns within its network. This includes:

Google search ads: Text ads are the type of ads that appear in the SERPs.

Display ads: Native ads are those that run on websites that are part of Google’s ad program.

Video ads: Videos that promote themselves to YouTube viewers.

In addition to Google Ads, PPC software tools are also available for marketers to use. For example, Keyword Planner is a PPC software tool available on Google. This platform automatically generates keyword suggestions based on your chosen keywords, allowing you to find new and useful keywords for your company.

It offers insights such as search volume, level of competition, bid range, and more. It also predicts conversions, clicks, and impressions.

Secondly, you also get access to the Google Ads Editor. Manage your PPC campaign in one place with this easy-to-use tool to keep an eye on performance. One of its best features is that it allows you to manage campaigns across multiple accounts and make large-scale changes in a single click.

Google Analytics

As a digital marketing professional, it is your responsibility to know if your PPC efforts are working. Fortunately, that is why marketers use Google Analytics. PPC management tools are already available on Google, but integrating them with Google Analytics will make them even more powerful.

This secondary platform provides you with real-time visibility of performance metrics, such as:

Number of clicks
Cost per click (CPC)
Number of sessions
Bounce rate
Conversion rate

These insights allow you to assess your PPC campaign and make informed decisions about what to do next.

Semrush

One of the most well-known PPC software providers is Semrush. Semrush is a one-stop shop for all your PPC advertising needs, including SEO.

To be more precise, Semrush makes keyword research a lot easier. The platform has some features that leverage a large keyword database, so you can find the search terms that are most pertinent to your objectives.

And just like that, you can go through thousands of keywords simultaneously and figure out which ones your rivals are using. It even gives you an idea of which keywords your rivals are bidding on.

PPC Entourage

One of the most popular PPC tools is PPC Entourage. This tool has a lot of cool features specially designed for Amazon ads. Being an easy-to-use platform, it is ideal for all digital marketers who are just starting with PPC advertising.

With the help of a collection of automation tools, users can quickly apply a template across several Amazon PPC campaigns. You can also use PPC Entourage’s “Bulk Optimizer” tool to optimize all of your Amazon ads in minutes instead of hours.

Customers also get up-to-date and precise PPC reports that can be updated every week or every month.

AdEspresso

Although AdEspresso is essentially an add-on to Google Ads, it works on top of the built-in functionality of Google Ads. While it’s not the most powerful PPC software solution on the market, its split testing capabilities set it apart from the competition.

It also makes A/B testing easier by allowing you to test Google ad variants to see which ones work best. You can then use that information to determine the best messaging for your ad copy and adjust it accordingly. You can also use AdEspresso to manage campaigns across Facebook and Instagram at the same time.

SpyFu

As the name suggests, SpyFu allows you to “surveil” your competitors — at least in part. If nothing else, it gives you a bird’s eye view of behind-the-scenes PPC management and helps you gain insight into your competition’s rankings and ad variation.

Not only will you be able to see what keywords your competitors are offering, but you’ll also be able to see all the keywords and PPC ads they have ever run. In addition, SpyFu doubles as a SERP analysis tool, eliminating the guesswork of SEO.

In other words, using its insights, you can stay on top of Google’s trending topics and stay one step ahead of the competition.

Trellis

Trellis is also an Amazon PPC tool for marketers to manage their E-commerce advertising. While it is a cutting-edge platform with many cutting-edge features, its easy-to-use dashboard allows you to streamline the optimization of several Amazon PPC campaigns at once.

One of the best things about Trellis’ AI-driven automation tools is that they can split your budget between branded and non-branded keywords. This allows you to maximize your Amazon advertising spend while maximizing your sales growth.

WordStream

WordStream started as a one-stop shop for keyword research but has since evolved into a full-service PPC software solution. However, we would like to highlight two of its key features:

Google Ads Performance Grader
Facebook Ads Performance Grader

These two comparison tools are ideal for assessing campaign performance and spotting missed opportunities. They evaluate your campaigns and rank them from 0 to 100—the higher the rating, the higher the rating.

Optymyzr

As the name suggests, Optymyzr is a one-stop shop for auditing, optimizing, automating, and reporting paid media campaigns that help grow your business. As an all-in-one PPC software solution provider, our focus is not just on Google Ads, but also on Facebook Ads and Microsoft Ads as well as Amazon advertising.

This product supports different types of PPC ads, such as Search, Shopping, Display, and Video. Some of its key characteristics are:

Automated bid management
Auction insights
Paid search optimization
PPC reporting
Budget tracking

Adzooma

Adzooma’s PPC management system automates the creation, management, analysis, and improvement of PPC ad campaigns with automation tools and opportunities for growth. To date, this omnichannel platform has optimized more than $1 billion in advertising spend, 2.11 billion clicks, and close to 200 million conversions.

With weekly smart suggestions from Adzooma, you can continuously enhance your ad performance. You can also configure rules to automate bidding, budgeting, and more.

In addition, Google Analytics integration allows you to collect even more detailed information about user behavior on your site.