Isha Ambani Launched New Fast Fashion Affordable Clothing Brand

Cover Story Clothing, is a new fast fashion brand launched by Isha Ambani, the head of Reliance Retail’s apparel arm. The new name is Foundry, and it’s the Ambanis’ attempt to compete with Urbanic, which Tata, and Zudio own.

Foundry is selling clothes and accessories for less than Rs 1000, exclusively on Reliance’s Ajio.

Foundry is an online fashion and accessories store that sells new and affordable fashion items directly to consumers. It looks like Ambani’s latest venture is an attempt to compete with brands like Urbanic, which is owned by Tata, and Zudio.

The brand started off with just over 1,500 pieces, but they’re looking to expand it to over 6,000 pieces by next year.CSCL also announced that they’ll be launching 50 new styles every day, so shoppers can keep up with the latest fashions at great prices.

Cover Story Clothing’s CEO Manjula Tiwari told BQ Prime that the Foundry is adding 50 new styles each day and is aiming to have 6,000 styles by next year. Reliance Retail has just launched another affordable clothing brand called Yousta. This is the second clothing brand Reliance Retail has launched in the last few months.

Reliance Retail has a huge market value of over 8.4 billion rupees, and it’s got some of the biggest names in the fashion industry in India. From Jimmy Choo to Hugo Boss to Versace, you can get all your favorite brands from Reliance Retail. Reliance Retail opened 3,300 stores last year, according to Isha Ambani at the Reliance Industries mega event.

Reliance Retail has 78 crore store visits and 100 crore transactions. It’s one of the top 10 retailers globally and India’s only retailer to make it to the top 100 list. The company invested Rs 82.646 crore in the past 2 years to achieve this milestone. After all the deals and investments, Reliance Retail now has 18,040 stores.

All Products Below Rs 999’

They’ve got modern store layouts with tech-enabled features, and they’re offering high-end fashion at a great price, especially for young shoppers. For example, all their products are under Rs 999, and most of them are under Rs 499, according to their release.

About Isha Ambani

Isha is part of the notorious Ambani family. Isho Ambani, the daughter of the business tycoon Mukesh and Neeta, is a board member of her dad’s companies. She was born on October 23, 1991, into the Ambanis, one of India’s most respected families.

She was born and raised in Mumbai, where she went to school at the Dhirubai Ambani International School. After finishing school, she made the move to the US and finished her college studies at Yale University in New Haven, CT, and Stanford University in California.